Legal

Cookie Policy

Last updated: April 2026

What Are Cookies?

Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to remember your preferences, and to help site owners understand how their site is being used.

This policy explains which cookies Riddle King uses, why we use them, and how you can control them.

Categories of Cookies We Use

Strictly Necessary Cookies

These are essential for the site to function. They do not require consent under UK GDPR. Riddle King currently uses minimal strictly necessary cookies for basic site operation.

Analytics Cookies

We use Google Analytics 4 to understand how visitors use the site — which pages are popular, how long people spend reading, and where they come from. This helps us improve the riddles and the site experience.

Google Analytics sets cookies that begin with _ga and _ga_*. These typically last up to two years. The data is aggregated and does not personally identify you.

Advertising Cookies

Riddle King may display advertising via Google AdSense to support the free operation of the site. When enabled, Google and its advertising partners may set cookies to:

  • Show ads relevant to your interests based on your visits to this and other websites
  • Limit how often you see the same advertisement
  • Measure the effectiveness of advertising campaigns
  • Detect and prevent fraudulent advertising activity

You can opt out of personalised advertising by visiting Google Ads Settings or Your Online Choices.

Third Parties Who May Set Cookies

  • Google Analytics — traffic and engagement measurement. Google Privacy Policy
  • Google AdSense — advertising (when enabled). Google Advertising Policy
  • Cloudflare — content delivery and security. Cloudflare may set a __cf_bm cookie for bot management.

How to Control Cookies

Your current preferences
Review or update which cookies Riddle King may use.

You have several options for managing cookies on Riddle King:

  • Consent banner: When you first visit the site, you will be offered a choice about which non-essential cookies to allow. You can change your choice at any time.
  • Browser settings: Most browsers allow you to view, delete and block cookies. See instructions for Chrome, Firefox, Safari, or Edge.
  • Opt out of analytics: Install the Google Analytics Opt-out Browser Add-on.
  • Opt out of personalised ads: Visit Google Ads Settings.

Please note that blocking all cookies may affect how the site functions.

Changes to This Policy

This cookie policy may be updated as the site changes. The "last updated" date at the top of this page will reflect any changes.

Contact

Questions about cookies or your data? Please email: privacy@riddleking.co.uk

See also our Privacy Policy for a broader overview of how we handle data.